Now that the days are warmer and the sun is lingering longer, it’s finally tote bag season — and hoop HIROSHIMA’s colourful water-resistant canvas collection exclusive to nishura EAST is ready to brighten up your daily routine. Born in Hiroshima, hoop HIROSHIMA is a small brand with a big heart. “Hoop,” stands for more than just the circular shapes of their bags — it reflects their belief in the quiet circular and continuous power of human connection.
Each hoop HIROSHIMA bag is all designed and produced by Japanese designer Yoko Iwamoto in Hiroshima using high-quality Japanese materials, with a focus on texture, colour, and feel. Whether you’re heading to a picnic, the market, or just out for a stroll, these 100% cotton canvas bags or pencil cases are designed to be both beautiful and practical. With vibrant colours — from bold primaries like yellow and red to soft neutrals — and simple, functional shapes, they bring a joyful kind of utility to whatever you’re carrying.
The two core shapes include the katate bag which is a bucket-style tote with a round base and a sculptural feel. It shifts shape beautifully when the top magnetic clasp is fastened, creating soft folds and an elegant silhouette. For a square tote with a more structured feel, the shikaku bag is perfect. Its boxy design and strong lines make it perfect for neat packers who still want a sense of warmth and softness.
These are statement pieces you’ll use every day, and ones that will hold up beautifully over time. Currently 50% off at nishura EAST you can explore each type in-store and online.
hoop HIROSHIMA's pencil cases are the perfect partner — compact, minimal, and made with the same 100% cotton canvas and clean aesthetic. They slot neatly into any bag, adding a layer of organisation and a touch of personality. These cheerful cases elevate your bag from functional to curated.
Choose between our sleek round pen cases with softly curved edges for a polished look, or our flat pouch cases—perfectly sized for travel and ideal for carrying makeup and other small essentials on the go. Pair the bold colours nicely with some New Vintage Notebooks from Stalogy to match the cases holding your refined oil-based or water-based pens. These pen cases are crafted to be the canvas for your boldest statements—where every detail reflects your unique style.
Come and feel them in-store, try the bags on, and find the shape and colour that speaks to you. This summer, carry something that lifts your precious items and your spirits.